We're obsessed with organic cotton because it's not just about what you wear — it's about how it's made. Organic cotton is the real MVP: it’s grown, harvested and processed in a way that's kinder to both the planet and the people involved. Say goodbye to harmful chemicals and hello to durability, breathability, and hypoallergenic goodness. It’s 100% biodegradable, but it also feels thicker, softer, and lasts longer than your average cotton clothing (which means your wardrobe can handle the usage, washing and wear and tear that comes with a life of adventure). As we continue to grow, we're always on the lookout for the best performance materials that keep our planet front and centre. Our goal? Adventurewear that stays on the wall and on the trail - and OUT of landfill.

We get our stock shipped to our HQ by sea, which helps reduce our carbon footprint (remember, the fashion industry contributes to 10% of the world’s carbon emissions - so we’re looking to lower this number in any way we can). Sure, it might take a bit longer to ship by sea, but hey, aren't good things worth the wait? We're all about that slow and steady vibe when it comes to our label (when it comes up to climbing though, we’re not waiting another second – we’re ready AF to get out there and up a wall!). We're constantly collaborating with our manufacturers to fine-tune our shipping practices and processes, because we're serious about continuous improvement.

Let's talk about the little things that make a big difference: our packaging. Swing tags? Nah, we're ditching those. Because really, who needs 'em? Not us, and probably not you either.

Our shipping bags are compostable, recyclable, and made from 100% recycled FSC kraft paper. And if you've got a compost bin, chuck your bag in with the worms and they’ll fully break down in just 180 days.

Next up, tissue paper. Our tissue paper doubles as a thank-you note, reducing unnecessary waste and spreading good vibes (who actually keeps those paper thank-you cards, anyway?). Plus, our tissue paper is FSC-certified and made from recycled, compostable materials. Another win for planet earth.

Our stickers are made from paper that's 100% recyclable and compostable, and printed with soy-based inks. But that’s not the only place you’ll see soy-based ink - all the ink you see on our packaging is soy-based. Unlike typical ink which is made from petroleum, our ink is made from soybeans - a renewable resource. It also means the paper it's printed on can be more easily recycled. Say less!

We're all about quality over quantity, which is why we opt for smaller collection drops instead of bombarding you with new gear every second day. We believe in crafting pieces that stand the test of time - and with adventurewear that’s exposed to the elements (rocks, trees and sweat), it’s especially important. Our pieces are designed to become staples in your adventure wardrobe that you reach for again and again.

We’ve already mentioned we print on demand - but here’s how we actually do it. We use a method called heat transfer sublimation printing. It's an environmentally conscious way to print - think minimal wastage and zero dye sneaking into our precious waterways (which is what sets it apart from many other dyeing processes). It also gives us flexibility to switch up designs on the fly, meaning little to no chance of ending up with dead stock.

But look – you know we’re all about transparency, and that’s why we’re not going to sit here and tell you there’s zero waste when we create our shirts. Our process creates waste (it always will when you’re creating something new), but it’s far less than your typical manufacturing process. And while we’re always aiming to improve, we’ll still take that as a little win for mother earth.